Project Sylvia
Sylvia is a critique of 2020’s rise of “virtual influencers”. The project explores the idea of building aging into the design process of virtual beings. Sylvia’s Instagram account was live from July 2020 as she aged rapidly, before her departure in November 2020. The project was an early exploration of the co-writing paradigm in which prompting an AI persona (trained on hundreds of thousands of Instagram influencer’s posts) led to a coproduced longform text. The text is a jarring mashup of voices that represents a clash between young and old, permanent and impermanent, meant to hold a mirror up to the utopia sold through virtual/AI influencers.